We’re back for day two of Showit LIVE today at 1pm EST (10am PST!) and we wanted to say THANK YOU to everyone that tuned in yesterday. We hope everyone can come back today because we’re super excited about what we’re talking about!! We aren’t going to give everything away in this post (so hop over and check out the show today! http://www.showitfast.com/live), but here’s a little preview on our Client Investment!
Our Client Experience is one of the things we’re the most proud of. We don’t just take care of our clients, we INVEST in their lives, their marriages, their families and friends. In return, OUR lives have been enriched more than we ever thought possible. We have a special fun project in the works that is starting next weekend, and four of our couples (two who’s weddings we haven’t even shot yet!) will be coming over to our apartment to help out. Not only that, five of our couples will be attending mine and Jeremy’s WEDDING as guests, and one couple is IN the bridal party! That’s truly how much we connect with the people we get to work with. But it doesn’t happen just because we SAY that we “like to be friends with our couples”. That phrase has gotten tossed around a lot in the photography world in the past few years, and although I truly believe a lot of us are living that, I think it’s important that if you tell that to your couples, you mean it.
What does investing in our client’s lives do for us besides give us new friends? We have an army of AMAZING people that shout our name from the rooftops and truly want to see us succeed. They tell their friends, their families, their co-workers and people on the street about us. This has meant that we’ve had incredible couples with incredible weddings without paying a dime for advertising. Has our growth been “slower” because we haven’t done bridal shows or advertised in magazines? Maybe. But our growth has been built on trust. Trust between us and our couples and in turn the trust their families and friends place in when they hire us. And most importantly we ADORE OUR COUPLES. But not only our couples, their families, their friends, their bridal party and their vendors…all because we’ve taken the time to invest in our client’s lives.
Some photographers don’t WANT to be friends with their couples, and that’s okay too. Knowing how you want to operate your business is one of the key things to making sure your business is authentic and truly YOU, which in turn attracts the types of couples you most want to work with. The idea of client investment isn’t for everyone. But we’ve found that through taking time to invest in our clients, we’re much happier photographers. And, we gain lifelong friends that we get to share all the exciting milestones of life with. And that’s pretty awesome.
Oh! And in case you didn’t notice, this launches a new “series” on our blog: The JA Breakdown! We’ve had lots of posts that are geared towards helping other photographers, but we never really had a category or catchy title for it so we thought it was high time we went ahead and did that…hence, The JA Breakdown. This series is aimed at sharing our knowledge of photography with everyone else! We love sharing and truly think that we’re most successful when we’re helping others, so we’re excited for the official naming!- A